61 episodes

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

Leads To Growth Leads to Growth with NASP

    • Business
    • 5.0 • 56 Ratings

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.

    The Power of Testimonials: Closing More Deals with Social Proof || Lorraine Ball

    The Power of Testimonials: Closing More Deals with Social Proof || Lorraine Ball

    Welcome, to a fresh episode of the Leads to growth podcast, a podcast made for professional salespeople by professional Salespeople!

    Today we’ve Lorraine Ball, Marketing Strategist Host of More than a Few Words, with us and it was an eye-opening experience—how you can take advantage of user-generated content to close more and more deals…

    Show Notes…

    🔥Why you close more deals using social proof
    🔥How to encourage and enable your customers to generate content
    🔥Content tips that engage your customers.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 What is User generated content [01:23]

    💫Clever way of Lead Gen [03:55]

    💫 Why you should lead with value first approach [09:45]

    💫Learn more about user generated content and double conversions [22:57]



    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 25 min
    Become a Top Salesperson: Learn the Strategies of the Pros || Roy Osing

    Become a Top Salesperson: Learn the Strategies of the Pros || Roy Osing

    Ever wondered, how you can stand out as a salesperson?


    Learn 3 ways to stand out as a salesperson…


    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning salespeople by the strong sales leaders!


    Today, we’ve Roy Osing, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business with us spilling the beans on how to stand out as a salesperson…

    Show Notes…
    🔥How not to be a flogger
    🔥How to Create your only statement
    🔥Create a cravings manual


    Follow these timestamps for more action…
    💫Show Introduction [0:02]
    💫 How to shine in a competitive space [03:03]
    💫How to attract right kind of clients [06:28]
    💫How can you differentiate yourself or find a way to differentiate yourself [18:11]
    💫 Outro [31:15]
    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 32 min
    Find Success with a Positive Mindset || Vena Sterling

    Find Success with a Positive Mindset || Vena Sterling

    Do you believe that mindset is the #1 Deciding Factor for success?

    We usually find ourselves pondering over this question—is mindset the deciding factor between a winner or a loser. Let’s get more clarity on this topic…

    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning mindset salespeople by the strong sales leaders!

    Today, we’ve Vena Sterling, Leadership Consultant for Leadership Research Institute, with us who’ll open new horizons for us and would help us become a strong mindset person…

    Show Notes…
    🔥Why the gig economy is providing more opportunities today than ever.
    🔥What inclusive leadership really looks like and how to achieve it.
    🔥How transparent data can support your transformation.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 How women entrepreneurs are making businesses grow [2:22]

    💫 Why committing to your ideas is a sure shot way to build a fortune [6:44]

    💫 How getting feedback is the key to hone your leadership skills [11:55]

    💫 How data helps you navigate through the easier route [21:24]

    💫 Outro [26:40]


    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 28 min
    The Art of Closing: Master the Techniques of Successful Salespeople || Benny Kennedy

    The Art of Closing: Master the Techniques of Successful Salespeople || Benny Kennedy

    How masterminds and training can boost a salesperson’s career tenfold…
    The question every salesperson asks themselves at some point is how can I break into that next level of sales and success?  And that’s the question we set out to answer...
    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the salespeople by the salespeople!
    Today, we have Benny Kenndy, President and Global Sales Leader for The Armor Shop and NASP CMSP graduate, with us who’ll be sharing how training and masterminds changed his career forever…
    Show Notes…
    🔥How Benny turned "getting fired" into "ownership" at his next role.
    🔥What role did sales training play in that process?
    🔥The difference between internal and external motivation.


    Follow these Timestamps for actionable tips…
    💫Show Introduction [0:02]


    💫 What to do when you hit a rock bottom, Benny’s story [01:17]


    💫How to play with your strengths to bounce back from hitting rock bottom [09:29]


    💫 Internal Motivation vs external push [17:55]


    💫Outro [21:57]



    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 23 min
    Effective Presentation Skills for Sales Professionals || Tim Pollard

    Effective Presentation Skills for Sales Professionals || Tim Pollard

    Double your sales conversion by changing your B2B messaging NOW! 
    Learn about world-class sales presentations and conversion secrets by the juggernaut himself. Tim Pollard doubles sales presentation conversions for 100% for his clients and he shares the psychology and structure for you to do the same.

    If you missed last weeks episode, check it out here!
    Here are the secrets you can expect to learn from this episode… 
    🔥What does world-class messaging look like
    🔥How is this tied to the brain science of how we consume information
    🔥Why this messaging can double your presentation conversions
     
    Follow these Timestamps for actionable tips…
    💫Over the shoulder a good sales message structure [35:26]


    💫Outro [42:31]


    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 22 min
    Closing the Sale: Communication Strategies for Success || Tim Pollard

    Closing the Sale: Communication Strategies for Success || Tim Pollard

    Welcome to the 56th episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your SALES skills to the next level!
    Today we have the first half of Tim Pollard, CEO of Oratium, interview. He is known for his ability to double conversions for clients like Disney, Salesforce, and Harvard Medical school. 

    Let’s welcome him on the fresh episode of the Leads to Growth podcast and he literally spellbound us with the information he shared and HOW he shared it!  

    Could be our most valuable B2B podcast of the year...
    What you can expect to learn from this episode…
    🔥How to double your sales presentations conversions. 
    🔥3 most common mistakes made in sales presentation
    🔥Why is ”relatability” the most important, yet most misunderstood aspect of sales messaging
    Follow these Timestamps for actionable tips…
    💫Show Introduction [0:02]
    💫What messaging in world of sales mean [01:13]
    💫Why your customer should relate to your story [3:31]
    💫Three mind boggling observations [15:32]
    💫Trust Messaging and sales effectiveness [19:07]

    Stay tuned for part 2 next week...
    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    • 22 min

Customer Reviews

5.0 out of 5
56 Ratings

56 Ratings

DonInSF ,

Focused on action

Great insights with a focus on implementation. Give it a listen!

gina @ talence ,

Best practices in sales with heart

This is a great podcast for any professional, not just sales professionals. Chris brings a heightened level of energy and heart every conversation. I recommend skimming through the topics and picking a few that really excite you and take a deep dive!

Preston Itaro ,

Real Advice With Real Examples

I’m a recent CPSP cert holder and was sent this podcast from Chris to increase my sales knowledge. Great way to learn mindset shifts and sales tactics to provide value to others!

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