Welcome to another insightful episode of "Shift with Elena Agar Podcast." Today, we are thrilled to have Barry, a veteren of the music industry turned marketing expert, join us for an in-depth conversation on maintaining integrity in creative work and the importance of balancing physical and mental well-being. Barry shares invaluable advice on the significance of brand recognition, the evolving role of CEOs in brand messaging, and why authenticity is key in recruiting and retaining top talent. In this episode, Barry dives into his five-step branding process, underscores the value of personal and company branding, and reveals how companies can keep their brand fresh and relevant. We also explore how technological advancements have impacted customer experience and service quality in the US. Barry's passion for creativity and differentiation shines through as he discusses his transition from music to marketing and the lessons he's learned along the way. Whether you're a seasoned professional or just starting out in the creative or marketing space, Barry's insights on celebrating strengths, targeting the right audience, and being genuine are sure to inspire. Plus, stick around as Barry offers advice for young marketers eager to make their mark. You won't want to miss this engaging and enlightening discussion. Tune in now! Time stamps: 00:00 Identify, accept, and honor brand's significance. 03:54 Brands and people making a positive impact. 07:11 Customer experience shapes brand perception and loyalty. 10:41 Trust, brand recognition, and generational differences in hiring. 14:51 Leader's role: cheerleader, rally people daily, selfless. 18:48 Thorough brand analysis reveals unique industry perspective. 22:08 Positive change involves discovering, not creating, brand. 25:39 Authenticity and humility attract the right clients. 28:53 We challenge, not cater, to arrogant brands. 32:27 Uphold integrity in creative work, maintain standards. 35:48 Reach me at labov.com or barrylabove.com. 38:47 Celebrate strengths, embrace confidence, leverage them effectively. Get the book: https://www.barrylabov.com/books Connect with Barry: https://www.barrylabov.com/ Follow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/ Instagram: https://www.instagram.com/elenaagaragimova/ Listen on: Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914 Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij --- Support this podcast: https://podcasters.spotify.com/pod/show/elenaagar/support