Why do companies struggle so much with creating real innovation? Alex Osterwalder is one of the world's top management thinkers, currently ranked #4 on Thinkers50. He has sold millions of books and is most famous for inventing the Business Model Canvas. In his latest book The Invincible Company he lays out why  the vast majority of new business ventures fail. We discuss what you can do to succeed with innovation in your company, and many of the mistakes and pitfalls that exists in most organizations today around innovation. A video version of this podcast episode is also available on YouTube as Alex draws while he explains some of the concepts. The Invincible Company book