Why do we want a Ferrari? And how come we change our food order at the restaurant after we already decided, just because our friend ordered something else? These mimetic desires drives much of our lives without us even knowing it. In the book Wanting author Luke Burgis shows us how it is all connected, and it is my favorite book of the year. Luke Burgis has co-created and led four companies, he is currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship where he also teaches business at The Catholic University of America. Wanting: The Power of Mimetic Desire, and How to Want What You Need  (Amazon) Luke's newsletter Anti-Mimetic Jimmy Soni's book that Luke mentions in the episode is called The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley  (Amazon)