Martin Lindstrom is one of the leading branding and culture experts on the planet. He has written 7 New York Times best-sellers. He is ranked among the world's best management thinkers by Thinkers 50. And has even made Time Magazine's list of the 100 Most Influential People in the World. Martin tells us about a huge 6 month, 1000 people study he is doing together with Harvard and MIT  to see how we all will live in the metaverse in the year 2034. And what that does to us. We discuss corporate stupidity and how we don't get bored any more, and why that is a problem. How Lego got in trouble in the early 2000s and how a sneaker turned the company around! We finish of with a story of that time when Martin got a billionare to crawl on his knees (together with his body guards) on the floor of an Italian chocolate shop. And Martin catches checking my phone during our interview just as we discuss how smart phones distract from human interactions.  Check out Martin's latest book: The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate B******t