In part two of her interview Carrie Rose of Rise At Seven discusses the exit of her co-founder, re-structuring the business to reflect the aim of generating demand and then capturing demand, bringing a management and support team in, establishing an American office, a basic ‘how to’ to improve your company’s SEO and Carrie’s key learnings from her business journey. INTRODUCING CARRIE ROSE Carrie Rose, is founder and CEO of one of the fastest growing agencies in the UK & US - search-first creative agency Rise at Seven. After working at Branded3, one of the leading SEO agencies at the time, Carrie saw a gap in the industry for brand advertising and SEO to collide. She founded Rise at Seven to push the boundaries in both creative and technical SEO because that’s what is needed to own the most competitive search results. Rise At Seven are now across the UK, Europe and US with clients including SIXT, Bumble, Capital One, Bacardi, PrettyLittleThing, Amazon, Revolution Beauty and more. Rise at Seven launched the first reactive marketing service driven by live search trends, and believe in multi-channel search realistic to how consumers behave now. Their content marketing case studies is what they're famous for, with 78 awards in a roll top bath to show for it. Carrie is featured on the 30 under 30 Forbes list because of her success. EPISODE HIGHLIGHTS [00:01:00] A pivotal moment for the agency and an MBO [00:02:30] The emotion of splitting with a business partner [00:05:00] The MBO process [00:07:00] Building a support network to run the business [00:10:40] The development of the product offering and business structure [00:13:20] What do Rise at Seven actually do [00:15:00] Expansion into America [00:21:00] How to improve your SEO [00:25:00] What does the future look like for Rise At Seven? [00:29:00] The key learnings from the business journey KEY TAKEAWAYS & BUSINESS LEARNINGS • Write down the things you can’t do, and get someone in to do them • Structure your teams to generate demand and capture demand • Use your start up momentum as much as possible • Build authority content and trust in your site to improve your Google rankings BEST MOMENTS “I needed to ensure there was a strategic plan is place” “By the time we split both myself and Stephen were completely burnt out” “I spent two weeks to get a full management team in place” “I structured the agency around the product” “70% of my followers are in the US” “No-one cares about your product; build stories around your product” VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com Website: https://meetglimpse.com/ Website: https://riseatseven.com/ Carrie’s business journey learnings - https://www.linkedin.com/pulse/lessons-ive-learnt-our-3rd-year-business-scaling-from-carrie-rose/ LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ https://www.linkedin.com/company/riseatseven/ Instagram (personal): https://www.instagram.com/carrierosepr/ Instagram (business): https://www.instagram.com/riseatseven Twitter (personal): https://twitter.com/CarrieRosePR Twitter (business): https://twitter.com/riseatseven Shout out tags: https://connective3.com/ Want to watch instead of listen? Subscribe to our You Tube channel - https://youtube.com/@LeedsBusinessPodcast. DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’ My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE. Your half of the deal has two simple steps; 1) Share this episode with just ONE person who you think will get value from it 2) Post a review of the...