Starting a business is an exciting time for new entrepreneurs, a time full of optimism and possibilities. That optimism can fade as reality sets in with a myriad of legal and financial steps that must be taken that have nothing to do with his or her passion. Thankfully, there are technology companies that are making it much easier today. Our next guest on the Fintech One-on-One podcast is Sameer Gulati, the head of fintech for ZenBusiness, a company helping would-be entrepreneurs launch new businesses. His company realized that once a business has been created there are a myriad of financial products that the new entrepreneur will need and who better to help them than the company that guided them through the setup process. In this podcast you will learn: What was the catalyst for taking this role at ZenBusiness.The mission of ZenBusiness and how they have evolved.The amazing number of new businesses that are being created today.Why the idea of a side hustle has been a real accelerant.What kinds of businesses people are starting.The demographic profile of these new entrepreneurs.How they are giving potential new business owners the confidence to take the leap.What ZenBusiness provides once people have made the decision to start a business.The financial services that ZenBusiness is going to offer their clientsHow they have approached the development of new financial products.The huge advantage that ZenBusiness has over other fintechs.How they intend to grow with their small business customers.The types of partners they will work with to help their faster-growing customers.Details of their recent $200 million fundraise.How they are raising awareness of the ZenBusiness brand.How the shift to embedded finance is making their move into fintech so much easier.