2 episodes
Let's do things differently this time Girlisthissilk
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- Business
Hey there, I'm Katherine (@girlisthissilk) -- a Creative Director, Brand Designer, and the founder of an AI design agency in Vienna. I have collaborated with S&P 500 brands like Raiffeisen, Revolut, MasterCard, Zaha Hadid, etc. Design is about logic and structure, and only then about the visual. It must directly assist the business. Therefore, in this podcast, I share my developments and experience. It will be interesting for experienced designers, newcomers, as well as business owners.
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Ask, not tell
This law sheds light on one of the simplest and most effective psychological traits that motivate a person to act—whether it's forming a habit or performing a targeted action (including interaction).It can be applied to oneself, to business, or to anyone else. Let's discuss the effect.
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The weather dictates our desires: how to use this in marketing?
Weather is the second most important factor dictating consumer behavior after the state of the economy. Weather forecasts influence daily decisions, including buying a sweater on a cool day, ordering a light dinner in the heat, or taking a taxi when it's cloudy.Let's explore how to use weather-dependent marketing in sales.