Episodes
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market? In this episode, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today's ever-evolving landscape, where he also offers invaluable insights...
Published 03/27/24
If I told you that your personal brand can - Serve you like a backstage pass to better opportunities in life and business - It’s your key to sharing your voice - It helps you connect with the right crowd - It supports in building a sustainable business - It helps in your career advancement Would you still struggle in believing that your personal brand requires your focus to build? This week’s podcast episode talks about the steps and elements that many professionals skip or ignore...
Published 03/13/24
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity. In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and...
Published 03/06/24
If you’re planning a launch, listen-up! Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product.  Or it could be a small launch like a holiday promotion or a discount offer… Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage. In this episode, we shed the light on some...
Published 02/28/24
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts. Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option. In this week’s podcast episode, we discuss how to make...
Published 02/21/24
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark? This gem is your Unique Selling Proposition. In this episode, we talk about: - Why is your USP so crucial in the grand scheme of personal branding? - How can you define your USP? - What happens next?
Published 02/14/24
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand. Just like businesses, individuals need many tools in the communications strategy toolbox. In this week's podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.
Published 02/07/24
Let's unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career.
Published 01/31/24
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
Published 01/24/22
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
Published 01/03/22
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
Published 12/06/21
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
Published 11/29/21
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
Published 11/22/21
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility... all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional...
Published 11/15/21
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Thought Leadership.
Published 11/08/21
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.In today's world, Data, more than ever, is playing an important role in our business.
Published 11/01/21
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect's email is no easy task! In this episode, we dive into 3 Strategies that can help you build your email list, starting today! Also download now FREE resource - Download 20 Lead Magnet Ideas.
Published 10/25/21
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer's journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
Published 10/18/21
This is an in-depth episode, case study - giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.
Published 10/11/21
Email Marketing is a powerful communication channel and tool that should be a priority in any business and for all entrepreneurs, whether they are brand-new or veteran ones. In this episode, I share specific steps to outline the process of how to start email list building from scratch.
Published 10/04/21
Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you're planning a launch soon, avoid these marketing mistakes!
Published 09/27/21
Welcome to a new season celebrating our 1st Anniversary of Let's Make Waves Podcast. If you are planning to launch a podcast, listen to this episode, where I share 8 lessons and benefits I experienced since creating my podcast.
Published 09/20/21
In this episode, I share with you a story of how felt imposter syndrome and what tactics worked for me to best handle it. So many high achievers have this secret, where they feel like their accomplishments are a result of complete luck. This pattern of thoughts, and doubt can affect anyone, regardless of their job, social status, education or experience.
Published 05/05/21
Clubhouse is another way for us to strategize social media marketing that will help us build our personal brand. On this episode, I share 10 points that will positively impact your experience on Clubhouse PLUS building your personal brand on the platform.
Published 04/19/21