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Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
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Ratings & Reviews
4.7 stars from 16 ratings
Paula Thomas does an amazing job in delivering knowledge from top industry experts from all corners of the world. Her interviews provide much appreciated insights from all the different angles into all real life loyalty marketing cases.
@Michi_W76 via Apple Podcasts · Austria · 10/05/20
Awesome Podcast
This podcast is really refreshing and something I haven't seen. I really enjoyed episode #29. The tips and stories are really insightful. Looking forward to more content!Read full review »
Bpodcasts11 via Apple Podcasts · United States of America · 04/06/20
A podcast loyalty industry needs.
Considering how big the loyalty marketing industry is, there's surprisingly little social media activity around it. Paula's podcast provides a fresh insights into the ever-changing business of loyalty with industry veterans. Highly recommend for professionals in this area of expertise.Read full review »
Yurixus via Apple Podcasts · United States of America · 10/16/19
Recent Episodes
Like the rest of the world, the Covid 19 pandemic is perhaps the toughest challenge that India has faced yet.  So can the loyalty industry help?  The "Young Warriors" movement has been created to leverage loyalty mechanics for a social cause rather than a commercial one - to educate, inspire...
Published 07/29/21
Founded in 1981, the AAdvantage program is one of the world's first and biggest loyalty programs.  In early 2020, I interviewed Bridget Blaise-Shamai, then President of the AAdvantage program, and discovered the original strategic idea behind the program, some of it's most fascinating insights...
Published 07/27/21
As one of the world's longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to bring you the latest industry insights from "The Loyalty Report 2021".  Featuring research with over 35,000 consumers in North America, this year marks the...
Published 07/22/21
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