In this episode of Life Science Leaders, our host Lissa, Director of Kaizen Life Sciences speaks with Mark Lightowler, the Founder and CEO of Phorix.  We dive into behaviour change and how it can drive innovation, such as how the pharmaceutical industry improves and detects issues earlier and deliver better patient outcomes with technology.  Phorix is a behavioural change design agency that helps clients understand and change their customer's behaviour using behavioural science innovation & communications.  Listen to the episode for more fascinating insights into how understanding human behaviour can improve outcomes in the pharmaceutical industry.  #pharaceuticals #pharma #medtech #behaviourchange #lifesciences