How did this small, Middle Eastern autocracy, with no international soccer pedigree or modern stadium infrastructure, land the ultimate international sporting competition: the 2022 FIFA World Cup? Money. Lots of money.
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Published 09/01/22
Today’s episode is all about hope. The stunning success of the U.S. Women’s National Soccer team offered FIFA a roadmap to a better way of doing business, one that promised soaring profits while embracing the organization’s core mission: to spread soccer and fair play around the globe. Instead,...
Published 08/25/22