Jessica Zweig is the CEO of the SimplyBe Agency, a premier personal branding firm based in Chicago, serving clients across the globe. The SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, in becoming recognized industry experts and thought leaders. Jessica facilitates sold-out workshops and global masterminds and speaks on the power of personal branding to corporations such as Google, Verizon, Campbells, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America among hundreds of others. On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future. In this episode, we’re diving into all things personal brand, how to lead with intention and embody your most authentic self to your audience with no BS communication. Time Stamps 2:18 Why is personal brand important? 16:05 Showing vulnerability through your personal brand 23:47 How far do people have to go with their brand 27:56 Can your personal brand change? 30:42 How important is brand aesthetic? 34:38 Jessica’s new book, Be 43:15 Mel’s 3 questions Want behind-the-scenes audio and video footage? Then be sure to join my monthly membership for your soul, The Goddess Collective. Goddess Collective members unlock access to extra “after the cut” content from each and every interview I host. During this segment of the podcast (which is recorded only for Collective members, and hosted inside the Collective website), questions that are submitted by the Goddesses are answered by podcast guests. The Goddess Collective also includes: A monthly workshop and workbook Fortnightly moonology readings A monthly Aphrodite Circle group coaching call hosted by yours truly Bonus interviews Interviews with guest experts An invitation into a members-only exclusive Facebook community, and Instant access to all the content that came before, and so much more… …all for $67. Click here to join, and access all my guest’s behind-the-scenes footage: www.melwells.com/collective Sponsors: Get 25% off your Yoni Pleasure Palace order today by using MELISSA at checkout! (The best discount you’ll find in store): https://yonipleasurepalace.com/?ref=yonipleasure Mentioned in this episode: Join The Queendom Mastermind (Applications are OPEN!) https://melwells.com/queendom/ Start Lead Like Like a Queen – 5-Day leadership training with Melissa Wells (4th-8th July) https://melwells.com/leadlikeaqueen/ SimplyBe Agency https://simplybeagency.com/ Jessica Zweig’s book https://www.jessicazweig.com/book Jessica’s Instagram https://www.instagram.com/jessicazweig/