Description
Within a couple
of weeks, historic data as the foundation of revenue management and pricing
decision criteria have become much less important or even irrelevant.
Especially in the aftermath of the Corona crisis, real-time data will play a
much more important role. Based on current insights, revenue management and
pricing have to be done differently. In this podcast, Lufthansa Consulting's
Georg Baust discusses the importance of approaching data as the foundation of
decision making in a different manner and gives his thoughts on further
developments in an industry driven by the demand in the post Covid-19 era.
Moderator:
Florian Schwendner – Senior Consultant
Expert: Georg
Baust – Associate Partner and Head of Sales & Revenue Management Solution
Group
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