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m360营销
M360播客
m360营销科学与艺术
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Z世代营销新玩法:AI如何打破传统桎梏?
随着Z世代逐渐成为市场的重要消费群体,品牌面临着一个共同的挑战:如何吸引并与这一数字原生代沟通。AI技术的爆发为品牌营销带来了新的机会,M360播客今天来聊一聊AI如何赋能Z世代营销?
Published 03/20/24
营销是科学还是艺术?
营销是科学还是艺术?广告界对此争论了上百年。这也是一个历久弥新的话题,科学派和艺术派在新生态的语境下,会不断碰撞出新的火花。M360播客邀请新生代,从年轻人的视角看营销科学与艺术如何为品牌成长赋能?
Published 02/02/24
M360播客
Published 02/02/24
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