Alex McNaughten, Former seller, sales leader and Co-Founder, Co-CEO of Grw AI, brings his extensive expertise on sales coaching. John and Alex explore methods for guiding sales professionals through personalized coaching strategies, insights into the psychological aspects of sales, and innovative approaches to integrating AI into the coaching process to enhance sales performance and productivity. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven...

Kristie Jones, author of 'Selling Your Way IN,' speaker, coach, and sales process consultant with over 20 years in sales leadership, brings her expertise to this episode. John and Kristie explore impactful strategies over standard ROI calculations, emphasizing a genuine approach to sales, pricing strategies, and the importance of aligning professional roles with personal strengths. Jones' story of success through generosity and clarity in complex situations provides valuable insights for...

Global Citizen Nathan ('Nate') Andres has navigated life's tumultuous journey, facing 9/11, natural disasters, and discrimination, mastering the art of resilience. With 25 years in HR across the globe, he shares his 'REAL Model' for cultivating 'authentic resilience'—a tool to overcome adversity. Nate ad John discuss life lessons, the power of presence, and harnessing core values for well-being and joy. Listeners can expect an inspirational guide to thriving amidst life's challenges. Are you...

Gina Trimarco, master sales improv trainer with Sales Gravy and a strategic leadership expert, shares insights on re-humanizing relationships through Improvised Intelligence™. With a rich background of street-smart experiences from her unique upbringing, she brings humor and emotional intelligence to sales. Listeners will learn about the art of collaborating with clients, the significance of soft skills, and how improv can enhance sales performance. The episode delivers key takeaways on...

John is joined by Paul M. Caffrey, a seasoned sales professional and author of "The Work Before the Work". Paul's extensive expertise includes helping early stage founders establish sales processes and guiding salespeople to excel in their careers. The episode delves into practical advice for sales preparation, the power of role-playing, and the significance of handling objections adeptly. Listeners can anticipate learning non-negotiable habits of top sales pros, strategies for longevity in...

Dr. Philip Squire, CEO of Consalia and seasoned consultant to brands like Apple and SAP, shares his insights on the transformation of sales into a desirable profession. In this episode, John gets valuable insights from Phillip's expertise in sales education and the value of client-centric strategies. Some of the key takeaways include the importance of authenticity, the role of AI in sales, and adapting sales skills in a post-knowledge era. Are you interested in leveling up your sales skills...

Erik Kostelnik, CEO/founder of Postal and a successful entrepreneur with notable company exits, brings his wealth of knowledge to this episode. From market consolidation to the rise of AI, Erik addresses concerns for tech sales reps and shares executive insights for survival and success in tech sales. Learn about the importance of adaptability, transparency, and the evolving role of sales reps amidst market shifts and get strategic tips and trends in building resilient business ventures.  Are...

Doug Howarth, CEO of Hypernomics, Inc. and author of 'Hyperonomics: Using Hidden Dimensions to Solve Unseen Problems,' explores the intricacies of market strategy and product development. John and Doug dive into the principles of 4D thinking and hypernomics, which Howarth leveraged after overcoming personal health challenges and a lifelong interest in dimensions. Key takeaways include the importance of sales analysis, product features, identifying market demand and innovative thinking for...

Richard Harris, seasoned sales expert, sales trainer and author of "The Seller's Journey," discusses infusing humanity into sales and offers practical guidance on sales conversations. This episode promises insights on negotiation, handling objections, and adapting to technological changes in sales. Listeners can expect to learn from the dynamic exchange between John and Richard as they share strategies for evolving with the sales industry while keeping their approach customer-centric. Are you...

Devin Reed, head of content at Clary and founder of The Reeder newsletter, discusses the shift from B2C to B2B in influencer marketing. John and Devin discuss building authentic personal brands, the monetization pitfalls and prospects, and strategies for maintaining credibility. You will gain great insights on sales philosophies, prioritization for career growth, and the nuances of influencer marketing in the evolving B2B landscape. Elevate your sales game with the JB Sales Membership that...

John Barrows is joined by Becc Holland, CEO and founder of Flip the Script. John and Becc have known each other for year and been "competitors" in that they both have focused on prospecting training for the majority of their careers. In working with her colleague Keenan at GAP selling, Becc has a new focus on the importance of Discovery and has spent the past few years diving deep into understanding the true differences between pain, problem and impact and how to truly diagnose them...

Charles Lu, VP of Operations at LexCheck, infuses innovative AI into the legal aspects of sales to streamline processes. This episode delves into the dynamic between sales and legal teams. You'll learn the importance of early legal involvement, creating a collaborative playbook, and using empathy to navigate contract negotiations. This conversation dives deep into the integration of AI in legal review and emphasizes transparent communication to expedite deal closures. Are you interested in...

Sales expert Bob Marsh, with a 20+ year track record, including raising venture capital, and selling companies, shares insights on 'selling with simplicity' on today's episode. His credentials include being awarded the 2022 CRO of the year award and Demandbase Top 25 Sales Executive to Learn From. John and Bob share insights on making authentic connections, balancing sales volume with quality interactions, and the pivotal role of confidence in sales. With tales from Xerox and personal...

Jason Tan is a B2B tech expert in AI and the founder of Engage AI. In this episode John leads to conversation on the challenges and opportunities presented by AI, incorporation of personal touches in automated processes, and how technology can enhance human connections while posing potential risks. They also delve into the concept of a 'second brain' to assist with memory and engagement on platforms like LinkedIn and the importance of responsible AI use. They express enthusiasm about products...

Tony Dicks joins host John Barrows as the CRO of CloudTask—Bringing The Convenience of B2C E-Commerce to B2B Sales Outsourcing. With shared wisdom on AI's role in sales, strategic uses of ICPs, and the evolution of the SDR model, listeners will gain insights into improving top-funnel sales issues and managing outsourcing effectively. An informative dive into aligning company expectations and adapting to market shifts, benefiting leaders and reps alike. Are you interested in leveling up your...

Brian Will, a seasoned entrepreneur with over 35 years of experience, shares powerful insights on negotiation and overcoming sales objections. Brian's multifaceted background, from military service to business ventures, offers great perspectives on the psychology of sales, strategies to address mistrust, the importance of active listening, and the criticality of preparation. This episode is jam-packed with advanced selling techniques that are crucial for any level of negotiation. Are you...

Gabe Lullo, CEO of Alleyoop and seasoned leader with experience managing over 1500 SDRs, joins John Barrows to revamp the Sales Development Representative role. They advocate for full-cycle SDRs grounded in connection, curiosity, creativity, and collaboration. Gain insights on the SDR function evolution, balancing technology and fundamentals in sales, and strategies for authentic customer engagement and smooth transitions to AEs. Are you interested in leveling up your sales skills and staying...

King of Sales Jeffrey Gitomer, renowned sales expert and author of 'The Little Red Book of Selling,' joins John Barrows on this podcast to dive deep into sales strategies and cold calling. They cover value-driven sales ideas, gaining insights from sales teams, and the significance of building trust. Jeffrey and John also discuss AI in sales, highlighting that while it can assist, it cannot replace the human touch. Collaborating with AI is key, as it lacks emotion and humor, which are vital...

Sales guru Mike Weinberg, consultant, coach, speaker, and bestselling author, joins host John Barrows on today's episode to explore the nuances of sales management. They explore insights on transitioning from an individual contributor to a first-time sales manager, recognize the importance of coaching, and discover how to navigate the evolving landscape of sales with an emphasis on accountability and effective leadership. This episode offers strategies for anyone looking to excel in sales...

John is joined by Ryan Barretto, president at Sprout Social and a seasoned sales leader and executive in the technology industry. Ryan shares his insights on sales enablement, coaching, the future of AI in sales and the evolving role of sales professionals. John and Ryan touch on the importance of investing in young professionals, leveraging social media data, and the power of a product-led growth strategy. Are you interested in leveling up your sales skills and staying relevant in today’s...

John Barrows is joined by Collin Mitchell, the VP of Sales at Leadium and host of the sales podcast "Sales Transformation". Collin shares his inspirational journey from limited educational opportunities to success in the sales industry. He also touches on the impact of AI in sales, the evolving role of sales professionals, and the importance of personalization in communication. Tune in for valuable takeaways on navigating the sales landscape in the age of AI. Elevate your sales game with the...

In this episode, John Barrows engages in a thought-provoking conversation with Carole Mahoney, an expert in sales and coaching. They dive into the power of clarification questions, the neuroscience behind building trust, and the value of asking unique and meaningful questions in sales. Carole's mission to change the negative perception of sales, her advocacy for women in the industry, and her insights on developing empathy and curiosity make for an engaging and enlightening episode. Tune in...

John sits down with CEO and Founder of Work On Your Game Inc, and former professional basketball player Dre Baldwin. Dre shares his inspiring origin story and discusses how he cultivated discipline and learned the game of basketball on his own. They dive into the mindset of basketball legends like Michael Jordan and Kobe Bryant, exploring the power of motivation, inspiration, and discipline. John and Dre unpack valuable insights on goal-setting, creating systems for success, building an...

John Barrows sits down with guest Matthew Buchalski to discuss the challenges facing sales representatives in today's rapidly changing landscape. They explore the importance of critical thinking, business acumen, curiosity, and emotional intelligence as skills that computers cannot replicate. The conversation addresses the negative impact of over-reliance on technology and emphasizes the need for personalization and understanding of the market and buyers. Both John and Matt express their...