You know we love a good brand story, and as it turns out, a solid brand is probably the number 1 piece of the puzzle that’s lending to the success of Almanac Supply Co. So in this episode of Making a Business, we're digging into how Emily has established a brand for her business—what this means for her personal brand, how she's gathered community around it, and the importance of maintaining professionalism while still being personable as a retail business owner.