Making a without faking it this week discusses a combination of authenticity, passion, and consistency.  Authenticity means being true to yourself, sharing your unique perspective and voice, and connecting on a genuine level.  Passion means having a deep interest in the subject matter and a willingness to put in the work to create high-quality results.  Consistency means delivering on a regular basis, engaging with people and continually improving your skills and approach. By staying true to these principles, you can build loyal friendships, clients and make yourself stand out in a crowded world.