Making Money Online with Lisa Johnson Lisa Johnson

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come. 
Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.
 What You’ll Learn In This Episode
 - How the role of SEO in business has changed in recent years and how this can be used to your advantage.
- Strategies to improve your SEO strategy for your business by using niching and specific search terms.
- Which tools can be used to start analysing your website traffic and optimising your website now.
- The differences between using social media advertising and SEO in your business.
- Real examples of the results that can be achieved by applying Search Marketing the right way. 
Resources: 
- Find all of Claire’s services at https://www.claire-taylor.co.uk/

- Visit the website https://thatstrategyco.com/

- Join my mailing list - https://go.lisajohnson.com/mailinglist

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist

- Join the discussion at www.facebook.com/groups/thatstrategygroup/

- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist

- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist
 

This week we're talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers.
Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve.
What You’ll Learn In This Episode

- How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes.
- Methods to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience.

- The way Kerry juggles family and business life whilst still doing the other things she wants such as travelling.
Resources: 
- Join That Strategy Club

- Find out more about Kerry’s Business at funnelsketchers.com
- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business.
Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation.
What You’ll Learn In This Episode
- How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform.
- How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive.
- How expectations of a corporate job and “climbing the ladder” are not always what they seem.
Resources: 
- Join That Strategy Club
- Find more about Sarah’s services at: https://www.instagram.com/getfullybooked

- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel 
 

This week we're talking about ADHD, what it is and how it impacts so many people today.
It seems like ADHD is everywhere these days, but I've learned that not everyone’s experience of ADHD is the same. In this episode we discuss some of the common challenges encountered, and how these can vary between individuals.
Joining me is Kim Raine who is a Mind, Body and Confidence Coach, specialising in helping high performers with ADHD to turn things around so they are in control of their lives and businesses.
She shares her journey, from her late diagnosis with ADHD, and stories and experiences from herself and others who live with ADHD.
What You’ll Learn In This Episode
- How mindset is key to overcoming ADHD as an obstacle in your life and business.
- What it’s like to live with ADHD and how to tell if you may have it.
- Some of the tools and coping mechanisms which ADHD sufferers use to function well, which some ADHD sufferers use without even realising they have the condition.
- The pros and cons of medication and how it may not be the best long-term solution for ADHD sufferers.
Resources: 
- Join That Strategy Club
- Find all of Kim’s services at https://kimrainecoaching.com/

- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

We’re talking about one of my favourite topics today, and that is numbers! Getting into the figures and finances of your business can seem scary but it’s so important to dig into the numbers and know what you’re looking at. 

Joining me today is Accountant and Financial Educator, Liane Ranaboldo who helps business owners get confident with their finances. Lack of clarity around finances holds a lot of great businesses back so today we discuss how to understand what your numbers are telling you so you can stop playing it small.

What You’ll Learn In This Episode 
- How to be proactive, rather than reactive when it comes to your business finances and which numbers to start tracking regularly. 
- Why some business owners don’t scale above the VAT threshold and why I’m sad to see so many people doing this. 

- We all want to be tax efficient but are scared of getting it wrong. Liane shares how to be less fearful of HMRC and how to choose the right accountant for you. 
- Why business decisions become easier when you can clearly see your profits and losses and how financial confidence will help you in many other areas of your business as well. 

Resources: 
- Join That Strategy Club
- Find all of Liane’s services at www.tilleysaccountancy.co.uk

- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel 

This week, we’re talking about business awards. It’s something I’ve been skeptical about in the past, but I’ve learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business.

And Sophie Milliken, this week’s guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off.

As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.
 
What You’ll Learn In This Episode:
 
- Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.
 
- What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.
 
- How there’s more to award programmes than just winning the award or getting marketing and exposure out of the experience.

Resources: 
- Join That Strategy Club
- Connect with Sophie on LinkedIn and Instagram
- Listen to Sophie's Podcast, Beyond the Bio

- Visit the website https://thatstrategyco.com/
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel
- Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps