Asia is the growth center of the world. Following this economic trend, entrepreneur needs to expand the business model and entrepreneurial paradigm from domestic “Japanese” market to foreign “Asian” market. This is true not only for the new start-ups but also for major established Japanese companies. NTT Data, one of the Japanese giant ICT vendors, has started to develop ICT business in Asia. The establishment of new branch in Myanmar is one of its ongoing strategies to become the “entrepreneur” in this emerging market. At the same time, NTT Data has formed collaboration with SOI Asia Platform LLP, the strategic alliance among the leading Asian universities, and drive ICT innovation in this area. Why did this giant company decide to enter an unknown emerging market? Why did NTT data form alliance with university? We will invite NTT Data to discuss about the unique experience.Guest Speaker, NTT Data and other SOI Asia members [TBD].