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Marketing communications as a strategic function
for iBooks
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the autonomy and unpredictability of consumers. This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, a collection of open educational resources from The Open University. Published in ePub 2.0.1 format, some feature such as audio, video and linked PDF are not...
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Ratings & Reviews
Quite interesting
A short article related to an importance of communication in a company strategic management. Even if I am very sceptical to these kind of articles (they often tend to give a key importance to a regular business activity) I still think it pays off to read it.
JanLalinsky via Apple Podcasts · Czech Republic · 01/11/14
Recent Episodes
Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognise the...
Published 06/05/11
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