The Recognized Authority Alastair McDermott - The Recognized Authority

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform.


Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as:


Why creating content for tangentially related audiences can pay massive dividendsHow to ethically use "clickbait" titles and thumbnails to skyrocket viewsVideo production tricks to maximize watch time and engagement, andAn AI arbitrage opportunity to quickly scale your content to new languages

Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now!


Insights:


Targeting a broader, "wrong" audience can unlock much higher views and revenue than narrowly focusing on your core audienceUsing compelling, "clickbait" style titles and thumbnails is ethical and effective as long as you deliver on the promise madeHaving strong intros that hook the viewer, convey your authority, and create stakes is critical for maximizing watch timeExtensive research and a high “value-to-words ratio” is key for viral educational videosAI translation offers an arbitrage opportunity to quickly launch successful foreign language channels

Strategies:


Look at the topics/videos that your competitors are getting disproportionately high views on—these indicate what your audience is interested inPin a comment on older, successful videos linking to an updated, enhanced version rather than replacing the originalBeing an expert on a topic isn't enough; you should also use a tool like ChatGPT to identify all the key points to cover for any given topicSteps to create a high-performing video:Identify the topics your target audience is interested inCome up with a compelling, clickable title and thumbnail first before creating the videoIn your introduction, confirm to your audience that you will give them what they came for, and leverage your authority to reassure them you’re the right person to listen toDeliver on the promise made in the title/thumbnail with high-value, concise contentResearch thoroughly to cover all relevant angles without fluff or ramblingInclude clear structure and transitions to improve retention

Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?


In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business


Drawing from his expertise, Alastair tackles the questions on every business leader's mind:


How can we use AI to increase productivity and streamline repetitive tasks?What are the ethical and legal considerations when using AI-generated content?How can we stay ahead of the curve and future-proof our business with AI?

Through this compelling presentation, you'll gain valuable insights:


AI is no longer a futuristic concept; it's reshaping industries now, and businesses need to start implementing it to stay competitive.AI can significantly increase productivity by automating repetitive tasks, analyzing research, reformatting content, and allowing experts to focus on their core expertise.There are ethical and legal concerns around AI-generated content, such as potential biases, stolen training data, privacy issues, and questions of authorship and intellectual property.Businesses should create an "AI-ready" culture by promoting AI literacy, exploring use cases, implementing policies, and continuously evaluating and experimenting with AI tools.

Strategies:


Appoint dedicated "AI teams" within different departments to explore AI use cases for the business.Invest in AI education and training for employees to promote AI literacy.Develop clear policies and guidelines for responsible and ethical use of AI, particularly concerning privacy and GDPR.Continuously evaluate and experiment with new AI tools and frameworks as the technology rapidly evolves.

Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business.


Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation.


➡️ Get your free guide to getting started with AI at LearnAI.guide


➡️Book a call with Alastair at rec.nz/coffee






🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.






📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe






🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching






👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks






Expert Authority Builder Series:


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts






🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority


💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?


In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.


In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.


Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage.


Throughout this insightful conversation, you'll discover:


The secret to crafting a consistent, credible on-camera persona that resonates with your ideal clientsPractical tips for optimizing your lighting, sound, and backdrop to elevate your production quality on a budgetFrameworks for developing a content strategy that keeps your audience engaged and positions you as the go-to expert in your nicheTechniques for repurposing and recycling your video content to maximize its reach and impact

Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content.


Tune in now and unlock the secrets to becoming a video content powerhouse!


Find all the shownotes at rec.nz/170


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks


Expert Authority Builder Series:


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority


💻 - WEBSITE: https://TheRecognizedAuthority.com

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.


Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:


The power of "parasocial relationships" and how they can lead to pre-approved sales conversationsStrategies for embracing imperfection and consistency in content creationLessons learned from Luca's experiments with live interviews and surveysInsights into leveraging authentic personality for more meaningful business opportunities

Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:


Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?


In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.


Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.


He discusses:


Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting ideas and hypotheses through expert interviewsDeveloping a useful, practical resource for readers

Don't miss this rare glimpse into the making of a thought-provoking book.


Key Insights:


Repurposing podcast content into a book can be an effective strategyHaving conversations with experts helps scope out a book's themes and structureCreating useful, practical content is essential for building authorityPodcasting allows synthesizing diverse perspectives on an emerging topic like AIHigh-quality content like books and podcasts will help build sustained authority

Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.


"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority


💻 - WEBSITE: https://TheRecognizedAuthority.com

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.


Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.


The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.


Key topics discussed include:


Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implications

Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.


Key Insights:


Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders

Strategies:


Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows

Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthori