Episodes
Published 03/14/24
The one where  Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBCThe RBC FoundationMary’s insights on marketing trendsAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups...
Published 03/14/24
The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about:  her journey from marketing to AI / Techthe mindset that is critical to establish before using tools in your industryAI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky...
Published 02/05/24
The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about:  How Indeed became the world's largest employment platformB2P rather than B2B or B2CMarketing opportunities and challenges in 2024And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required,...
Published 01/04/24
The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about:  Their origin stories and journeys in Public Relations and CommunicationsBeing a woman-owned PR company at a time when the industry was dominated by menStories from their time in PRAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and...
Published 12/28/23
The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!What Patrick learnt most from Y CombinatorHow to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you...
Published 12/21/23
The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of GolootHow a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech spaceFinding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups...
Published 12/18/23
The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work togetherWhat brands have done wrong around DEI and what to do about itWhy representation matters  Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding...
Published 12/14/23
The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and toneWendy's growth strategy in CanadaSassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no...
Published 12/13/23
The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recyclingHer secret to career growthNewcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars....
Published 12/11/23
The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spendingAdvertising advice for retailers around the holidaysAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more...
Published 11/30/23
The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with ThinkificThe keys to being a successful senior leader in marketingFuture of Creator Economy and B2B MarketingAnd all things dijon mustard! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and...
Published 11/20/23
The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider IntelligenceMarketing in Canada vs. the USThe future direction for Insider Intelligence (eMarketer) CanadaAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing...
Published 11/14/23
The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EAThe recent EA SPORTS FC re-brandFuture directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding...
Published 11/09/23
The one where  Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AIThe impact of AI on the marketing & advertising industryAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic...
Published 11/06/23
The one where  Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER)Advice on how sector councils can work with post-secondary institutions to address skills gapsThe role of Continuing Education in career developmentThe benefits of Work-Integrated Learning (WIL) for employers Sign up for the Marketing News Canada e-newsletter...
Published 10/26/23
The one where  Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for CrayolaThe Crayola FactoryAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and...
Published 10/23/23
The one where  Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin storyAI trends in Market ResearchAccurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on...
Published 10/16/23
The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about:  How Graf-Martin Communications supports their clientsThe Table: a group of Canadian Christian women in positions of leadership and influenceWhat it’s like being a female entrepreneur in a male-dominated industry Sign up for the Marketing News Canada e-newsletter...
Published 10/12/23
The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim HortonsHer favourite brands and trends right nowFuture direction for Tim HortonsAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding...
Published 10/09/23
The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about: What HiredHippo is doing to help great employers and qualified applicants find each otherHow HiredHippo differs from other recruitment platformsAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no...
Published 10/02/23
The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about: How to curate stories for Asian audiencesThe model minority mythThe future of marketing with AI and the ethical questions we have to answer Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone...
Published 09/28/23
The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about: The importance of “your people” when it comes to messaging and marketingTips on how to set meeting rhythms to ensure marketers and other members of the organization stay in syncHow to pivot an organization and keep marketing agile Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing...
Published 09/25/23
This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023 Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.  Try it yourself with a free 14-day trial and get 20% off...
Published 09/22/23
The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about: Social Media Marketing, it’s effects on mental health, and what we can do about itHow to help Indigenous women get into the technology spaceAnd more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required,...
Published 09/15/23