Marketing Lessons - Books to Boardroom Ishani Behari & Deepti Karthik

We all remember CRED's killer campaign with Rahul Dravid recently where they invested money, time, and huge efforts in conceptualizing, creating, and producing the ad, not to forget paying his big fee. They got a lot of buzz for sure, but what did Zomato do? They broke the internet with just one silly, cheeky tweet saying ‘Indiranagar deliveries miiiiight be late’! What a way to grab attention by using the virality of someone else’s moment! That is Moment Marketing for you.
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Is Zomato the heir apparent to Amul? Who does it well? Who fumbled bad? Who shouldn't do it at all... Stay tuned as we discuss the risks vs rewards of Moment Marketing.

What if someone tells you that the best ad ever created was on a shoestring budget, took just 1 day to go viral and challenged the might of the biggest company in the world? Guerrilla Marketing - its combative, out of the box & it catches competition off guard! It's smart, dirty and effective. But can everyone try it? Learn the ropes, be cautioned about the pitfalls, learn everything there is to know about Guerrilla Marketing in this episode.

Celebrity Marketing - The glamorous side of marketing! In this episode, we go into the theory of Celebrity Marketing, why does a brand need it & how does it help? Followed by some practical learnings - the do’s and don'ts, pros and cons. We also go into detailed analysis of an exciting celeb campaign that we enjoyed. Listen on to understand all facets of Celebrity Marketing - is all that glitters, always gold?

Brands have used topical advertising through history and Women's Day continues to be one such occasion. Every year we see brands take up the mantle of Cause Marketing. This Women's day, we deep dive into the Levi's brand campaign and evaluate what it takes to get it right on Purpose Driven Marketing campaigns.