Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don’t have what you need to get started.   In today’s episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phases, and how knowing what the first phase looks like can free you to get started. Listen now to learn what you can start doing immediately to get started on your dream!   Listen to and follow the MarTech Podcast at MarTechPod.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand