Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers to act?   In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can...

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   Customers need to know that it’s easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-understand plan for their customers, which is a critical piece of the marketing puzzle. A lack of clarity on how to engage with your...

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect...

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish...

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lack...

START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023:  StoryBrand.com/LIVE   --   Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time....

AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?   Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel...

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse?   In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a...

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately!   --   Getting noticed online can be tough for small businesses. With so many changes in the world of SEO and big companies taking up a lot of space...

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding and connecting with the right social media influencers can be a big challenge for brands. Plus, with social platforms always changing, it’s hard...

For many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate?   Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and...

If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.   In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatile...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-life...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take action...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren’t interested in your company updates. They’re interested in how you can help them...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But when...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in...

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.   --   Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability,...

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified...

Overcome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing.   --   Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’re...

One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides.   In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota that...

A lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Designs,...

Many business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO!    In today’s episode, you’ll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing....

Are you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales.   In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve...