The Irrational Agency is a behavioral insight agency that helps brands create winning retail strategies grounded on their in-depth research in consumer psychology. In this episode,  Adam Torres and Leigh Caldwell, Co-Founder of Irrational Agency, explore the Irrational Agency and how it uses behavioral science to help brands succeed. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up-to-date information on book releases and tour schedules. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia