Marketing People Love Jacques Spitzer

Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising.
Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence.
Learn why embracing outside inspiration is key to breaking free from creative stagnation and unlocking fresh perspectives. Whether you're a seasoned marketer or an aspiring creative, this episode is packed with actionable tips to unleash your brainstorming potential and fuel your next big idea. Don't miss out!

Welcome to  Marketing People Love. My name is Jacques Spitzer and if you have ever wondered,  how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve?
In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships have propelled their campaigns to national acclaim. 
Learn the magic of cultivating relationships that continue to bear fruit year after year, and why sustained success isn't just about initial brilliance — it's about the evolution of ideas over the long haul! Tune in to unlock the keys to lasting achievement and discover how to move the needle, not just in month one, but well into year ten and beyond.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing. 
We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content.
Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love. 
Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage.
Sean delves into the art of leveraging branding to drive the adoption of a new category, offering valuable insights on transcending mere product status to establish a genuine brand identity. Throughout this series, we focus on individuals who have not just mastered marketing but have successfully crafted beloved brands. Tune in and discover why every GREAT brand needs a HATER.

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston.
 
This is a entirely new series where we're going to talk to people who have built brands that really have made a difference.

 
He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.

Welcome to Marketing People Love, and today I have a literal treat for you. 
We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com. 
Jonathan Packer is with me. 
He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you buy something, absolutely unlocked crazy insights for the brand and how they have decided that television is working for them as they continue to lean into marketing that works and marketing that people love for the brand.