In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now. [00:40] Investing in free tools that gobble up the marketplace. [01:07] Leveraging an audience built off a free tool through upsells. [01:27] This tactic is more cost-effective than advertising. [01:31] The long-run effectiveness of controlling a big buyer pool. [01:41] Examples of product-led growth. [02:29] Examples of companies investing in ‘free’. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned:   OpenView Ventures   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu