Demand Generation
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Description
Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast.
They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite.
Notes
LinkedIn: https://www.linkedin.com/in/samkuehnle/
Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501
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Hosted on Acast. See acast.com/privacy for more information.
Published 05/10/24
Published 05/10/24
In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.
Recently, Danny caught up with Torsten, our Head of...
Published 05/03/24
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