We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market. Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally? This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sales and marketing professionals in science, engineering and healthcare. See acast.com/privacy for privacy and opt-out information.