In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential. Hosted on Acast. See acast.com/privacy for more information.