How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.
Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.