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Heather Osgood
Podcast Advertising Playbook
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
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Ratings & Reviews
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4.8 stars from 18 ratings
Never miss an episode
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“If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!”
DWPaul60 via Apple Podcasts ·
United States of America ·
11/30/23
456657 stars!!!
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“A great resource for people in the podcast industry.”
mspassell via Apple Podcasts ·
United States of America ·
09/17/23
Great Podcast!
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“As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!”
JaneCull via Apple Podcasts ·
New Zealand ·
01/14/23
Recent Episodes
This final episode of our live at SXSW series isn’t one you’ll want to miss.
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
Concerns with programmatic ads
Why programmatic ads allow you to scale
The importance of transparency
Advancements in technology...
Published 04/17/24
“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.”
In the third installment of our Live at SXSW series, Heather is joined by Camille Laurente from Hueman Group...
Published 04/10/24
Published 04/10/24
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