Marketing with Purpose MayeCreate Design

We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast. 
Luckily, with over 200 episodes under our belt, we're getting this whole podcast thing figured out.
We cataloged our misadventures and advice into two podcast focused episodes starting right here with:
Podcasting 101 Part 1: Getting Started Checklist 
A practical checklist to guide you through the essential 3 pre-recording decisions: your show's human resources, frequency, and brand details.
Read the fully formatted blog post and download the PDF guide accompanying this  episode at: https://mayecreate.com/blog/podcasting-101-getting-started-checklist/
Stay tuned for Podcasting 101 Part 2: Tech Talk 
(This publishes in a few weeks but you can listen now on our website!)
In this episode we go full tech geek on you and explain the ins and outs of choosing the right equipment, technical aspects of recording, editing, podcast website set up, podcast host comparisons, and production management tips.
 
 

Monica is a website builder by trade…you’ve probably figured that out by now. 
But a website that can’t be found is about as useful as a screen door on a submarine. 
Which makes her a student of SEO…FOREVER. Because it changes faster than a Nascar pit crew. 
And it’s not one dimensional either, Search Engine Optimization (SEO) is mutli-faceted. The MayeCreate team’s responsibility is to build a website Google can be friends with. Which is a huge part of the SEO pie. But what about all the other things?
That’s where Nina Gibson comes in. She’s done SEO for some big brands…Yankee Candle, Caboodles, Orvis, National Geographic to name a few.
Monica got to pick her brain in this episode and ask questions like:

How does SEO work?
What common mistakes do we need to avoid?
What changes is Google making right now that we need to know about?
How is AI affecting SEO?

She took a lot of notes from this episode…so grab a pen and paper (or just download the transcript) and let’s get to some SEO business!
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/seo-fundamentals-2024-forecast-with-guest-nina-gibson/

Domain
Hosting
Website
 
Sooooo intangible…yet so important for your business. We talk about these things everyday but for normal humans they’re a question factory…

What even is a domain? 
How do you get one? 
How do you connect it to everything?
And what the heck is hosting? 
Do you need it?
How do you know which one you need?

So if you’re up to your neck in questions, this episode is for you.
Together we'll unravel the role of domain name and domain registrars then move on to decode hosting for you—shared, VPS, dedicated—so you can know which is right for you.
Let's get to business!
Read the fully formatted blog post to accompany this episode on our website: https://mayecreate.com/blog/whats-the-difference-between-domain-hosting-and-website/

The latest episode of Marketing with Purpose, features none other than Chris West, President of West Contracting. ️
Chris and his team spent the past year in a cycle of change, reevaluating their internal structure, figuring out what works and what doesn't, and charting their course for the future. 
As part of their marketing team, it's been awesome to be a part of the journey!
Today we’ll dig into:

How they are continuing to strengthen company culture through recent changes but keeping what works, including their employees, who have an average tenure of over 10 years!
What it's like working in a family business (Chris is the 3rd generation to manage West Contracting) and how they transitioned from each generation to keep the company strong.
Tap into Chris's never-give-up attitude. Even if you're a steadfast procrastinator like him, he's got some wisdom to share on how to still get things done and find success.

We've been lucky enough to get to work with Chris for many years now and are proud to share his story through the West Contracting marketing. Now, we're excited to get to share it with you in this episode! 
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/paving-the-way-insights-from-three-generations-of-success-with-guest-chris-west/

In this week’s Marketing with Purpose episode we're tackling a topic that hits close to home for many of us - quite literally.
Working from home with your spouse and managing to:

Not go nuts
Get your work done 
AND stay married

Tyler and Christi Ernst have been remote working from the same ROOM for the past 4 years…and they still like each other!  
So we had to know their secret.
Tyler is our lead developer and co-art director at MayeCreate, and luckily he and his wife, Christi, share an office - because we regularly consult Christi for a second opinion!
In this episode Tyler and Christi delve into:

The communication patterns that allow them to harmoniously work and live in the same space
Challenges to expect when working from home with your spouse and how they overcame them
Their secret test to tell if a couple can work the same space

And, of course, like any other normal episode, we discussed powerlifting and sourdough baking ️ !
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/how-work-from-home-with-your-spouse-and-not-go-nuts-with-guests-tyler-christi-ernst/

You know how Monica LOVES to geek out about podcasting? OK, not quite as much as she loves geeking out about websites…but close !
And recently, on the Marketing with Purpose podcast, Monica had the pleasure of geeking out WITH another podcasting veteran with over 300 episodes under his belt, Khalil Benalioulhaj.
He likes podcasting so much he started a business to help people run their podcasts. Now, that’s taking it to a whole new level…
Here's a sneak peek of what they covered in the episode:

Remote recording benefits and production efficiency
Understanding podcast analytics and measuring success
Leveraging podcasts as a sales and marketing tool
Plus, expert tech solutions to make your life easier!

Get the full transcript and episode summary on our website: http://mayecreate.com/blog/podcasting-lessons-from-khalil-compelling-content-guest-tips-roi-more/