Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expresse...

Growing and scaling a brand is never an easy task, but when you have the right mindset and follow the right strategies, it becomes much more doable.​Tarik Chebib is the CEO Middle East of Capital.com, one of the world's top investment platforms, and he has led the company to massive success in the MENA region.​Join us as Tarik delves into marketing, branding, personal and professional growth, and what it takes to grow and scale a brand.

Any social media expert worth working with will tell you that there's no one-size-fits-all formula for brands to go viral. However, finding a virality formula is a possibility for almost any brand out there.​Fahad Kaleem is a top content creator and the Co-Founder of KNINE Unit, an agency specialized in helping people and businesses go viral on TikTok.​Join us as Fahad delves into virality, growing social media accounts, some of his agency's best case studies, and much more.

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.

The GCC contains a wealth of opportunities for investors and businesses alike. We're already seeing massive growth throughout the region, especially when it comes to digital advertising.​​Mohamad Itani is the Head of Partnerships at Amazon Ads, and through his experience and the insights available to him, he is exceedingly knowledgeable about the state of the GCC market and its potential.​Join us as Mohamad delves into the key growth drivers in the GCC, how a shortage of local talents is impa...

When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​Join us as Ksenia delves into reaching the right customer with the right message, how c...

Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​ Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​ Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to...

When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​ Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures. Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need...

Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler. Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally. Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external...

To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed. Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently valued at $100M. Join us as Marisha delves into the growth and marketing strategies she employs at Mindvalley, the underutilized marketing channels...

With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough. Chris Do is one of the top branding experts globally. He has amassed 1M followers on Instagram, has led multiple businesses and works with some of the world's top brands. Join us as Chris recounts his journey to gaining almost a million followers, becoming one of the...

Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​ Flo Akinbiyi is a globally-renowned public speaker and communication coach who has helped countless professionals, executives and companies improve their public speaking skills and prepare for crucial events and meetings.​ Join us as Flo recounts his journey on how he found his passion, what communication...

Achieving excellence is never easy. Whether you're a surgeon, marketer, lawyer or engineer, standing out requires true passion for what you do, commitment to succeed, and the bravery to venture where no one has previously gone.​ Dr. Bernard Salameh is a celebrity plastic surgeon who has pioneered a variety of awake procedures that have revolutionized his field.​ Join us as Dr. Bernard recounts his journey toward success, how we was able to achieve it, and discusses the marketing channels and...

Sonic branding is so much more than a jingle, and it can do wonders for your business metrics across the board. Ahmad Haffar is undoubtedly the region's most renowned sonic branding expert, and he's created sonic systems for over 100 of the region's top businesses.​ Join us as Ahmad walks us through how he discovered sonic branding, how he got so good at it, why personal branding is essential and much more.​

Harnessing the potential of Google's algorithms, SEO tactics, AI advancements, and content marketing is pivotal for effective audience engagement. Erika Varangouli, Head of SEO Branding  at SemRush, sheds light on the strategies that can help you connect with your desired audience.​ Join us in this episode as Erika shares her insights and expertise on optimizing these tools to reach and engage your target audience effectively.​

Managing a marketing agency is challenging in many ways, especially during the early stages. While difficult at first, it is also an extremely rewarding journey, as John von Hofsten and myself know all too well.​

It takes a lot of concerted effort to successfully grow and scale a startup, and that is exactly what Ross Veitch has been able to accomplish with his brainchild and passion project for the past 18 years: Wego.​

Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.​

Few people are as knowledgeable or experienced in SEO as Neil Patel. Having started his marketing career at the age of 16, back when the internet was still in its infancy, Neil knows exactly what it takes to consistently rank at the very top of Google, Bing, and other search engines.

Owning an agency isn't all it's cracked up to be, and many agency owners find themselves spending all their time working to grow their business. Jason Swenk, who has founded numerous businesses during his career, knows this struggle all too well, but he also knows the solution.​

Some social media "influencers" discredit the name. Others add enough value to their audience to become a true star. Wadih Elnajjar is the type of content creator who has been in the industry for years, and whose experience, following, and engagement rates are unmatched within the region.​ Join us as Wadih shares his story on how he achieved stardom through social media, the pitfalls that many businesses and influencers fall into, and much much more.

SEO is one of the hardest marketing channels to master, and that is why you can't miss this episode of Masters of Marketing with James Reynolds, Founder of SEO Sherpa and a leading SEO expert both regionally and globally. ​James shares with us the tactics he uses to get his clients' websites ranking at the top of Google and other search engines, and some of the most common pitfalls he sees businesses falling into.​

When it comes to acquisitions, it's often a huge international company that acquires a smaller local player, but not in the case of AXA's acquisition by GIG in the GCC. Caroline Bertrand, Chief HR and Marketing Officer at GIG, recounts the unique journey she experienced as part of GIG's acquisition of AXA Gulf.​

Few people around the world possess the charisma and charm that Dave Crane does, and that's because he has worked hard to get to where he is today. Dave is a master of storytelling, public speaking and entertainment, among other things, but his main strength comes from his ability to jump and grow wings on the way down.​