Celine Takatsuno is our most recent addition to the PrivacyCloud team. We have asked her to help us understand the current status of the various business models falling under the umbrella of a set of principles that the MyData Global organization has come to embody: human-centric control of personal data, individual empowerment, transparency, interoperability, etc.  More specifically, we have gone through the same list I had put together in a 2019 article, “MyData Business Models”: Privacy Enhancement Tools, User Rights Management platforms, Self-Sovereign Identity tools, Personal Data Stores, Brand Relationship Management tools, Declared Data Platforms, Attention Management and survey-based market research tools, and Personal Data Marketplaces.  About M Celine Takatsuno Celine's been working in data, technology, and privacy spaces for more than a decade. Before joining us at PrivacyCloud, she was working on a couple of personal data projects, one in healthcare and one in e-commerce. She's founded three startups, consulted with a dozen more in media, marketing, and 'tech for good', and early on, led business and strategy teams for industry pioneers like Commission Junction.