Masters of Privacy PrivacyCloud
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Interviews and updates at the intersection of marketing, data, privacy, and technology. With an eye on a human-centric, demand-led future in which transparency, control, and personal agency play a crucial role.
Sergio Maldonado (host) is a dual-qualified lawyer, LL.M in IT & Internet Law, CIPP/E, and PrivacyCloud CEO.
Masters of Privacy is hosted and maintained by PrivacyCloud.
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Radha Gohil: the marketer’s approach to privacy, progressive consent and MarTech vendor audits
Is there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”?
Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requirements to marketing-related practices. This includes consent management and, in general, acting as a bridge between Marketing, IT, CDO and legal. On top of that, Radha chairs the Digital Governance Steering Group at the ISBA (Incorporated Society of British Advertisers). She has previously worked at PwC and The Telegraph.
With Radha we have covered the manner in which marketing teams navigate privacy compliance or even leverage a privacy-first approach as a competitive advantage. This includes dealing with transparency requirements or the difficult trade-offs involved in gathering proper consent when required to do so.
References:
Radha Gohil on LinkedIn Incorporated Society of British Advertisers ICO: Upcoming action on making advertising cookies compliant -
Matthias Eigenmann: Confidential Computing, contractual relationships and legal bases for Data Clean Rooms
Will Data Clean Rooms help us avoid consent, or personal data altogether, and make the most of first-party data for data collaboration and addressability purposes?
Matthias Eigenmann is a Swiss lawyer with over 10 years of practical experience in technology and data protection law. He currently works as legal counsel and DPO at Decentriq (a Data Clean Room), and is also an advisor on data protection matters to a large hospital in Switzerland. Prior to this, he spent several years working in tech and data protection law at a law firm, as well as as an in-house counsel for IT contracts and data protection at PwC Switzerland.
References:
Matthias Eigenmann, Enhanced Privacy for Data Analytics Matthias Eigenmann on LinkedIn Decentriq, a Data Clean Room Damian Desfontaines: Differential Privacy in Data Clean Rooms (Masters of Privacy) Nicola Newitt: The legal case for Data Clean Rooms (Masters of Privacy) -
Rie Aleksandra Walle: The DPO’s guide to better sources, constructive debates, and a happier life
Rie Aleksandra Walle brings over seventeen years of professional experience across both the private and public sectors, having worked at Kristiania University College, Ernst & Young, Nordic Innovation and the Norwegian Agency for Public Management and eGovernment.
Rie is behind the DPO Hub, which helps busy DPOs by offering concise summaries and key practical takeaways from key CJEU rulings, EDPB documents and DPA decisions, as well as by putting together a community around it. She is also the host of the Grumpy GDPR podcast.
With Rie we will explore her own tips and tricks to stay sharp and up to date, avoiding a myriad of shallow or confusing sources and digging for the best possible answers at all times - all of it while avoiding clickbait, radical opinions and the avalanche of so-called privacy experts clogging LinkedIn feeds.
References:
How to stay up to date as a DPO The Grumpy GDPR Podcast (NoTies Consulting) DPO Hub Rie Aleksandra Walle on LinkedIn -
Dragos Tudorache: Dealing with foundation models, data protection, and copyright matters in the EU AI Act
Dragos Tudorache is a Member of the European Parliament and Vice-President of the Renew Europe Group. He is the LIBE rapporteur on the AI Act, and he sits on the Committee on Foreign Affairs (AFET), the Committee on Civil Liberties, Justice and Home Affairs (LIBE), the Committee of Inquiry to investigate the use of Pegasus and equivalent surveillance spyware (PEGA), the Subcommittee on Security and Defence (SEDE), and the European Parliament's Delegation for relations with the United States (D-US). He was the Chair of the Special Committee on Artificial Intelligence in the Digital Age (AIDA).
Dragos began his career in 1997 as a judge in Romania. Between 2000 and 2005, he built and led the legal departments at the Organization for Security and Co-operation in Europe (OSCE) and the UN missions in Kosovo. After working on justice and anticorruption at the European Commission Representation in Romania, supporting the country’s EU accession, he joined the Commission as an official and, subsequently, qualified for leadership roles in EU institutions, managing a number of units and strategic projects such as the Schengen Information System, Visa Information System, and the establishment of eu-LISA1.
During the European migration crisis, Dragos was entrusted with leading the coordination and strategy Unit in DG-Home, the European Commission Directorate-General for Migration and Home Affairs, until he joined the Romanian Government led by Dacian Cioloș. Between 2015 and 2017, he served as Head of the Prime Minister’s Chancellery, Minister of Communications and for the Digital Society, and Minister of Interior. He was elected to the European Parliament in 2019. His current interests in the European Parliament include security and defense, artificial intelligence and new technologies, transatlantic issues, the Republic of Moldova, and internal affairs.
We have addressed the following questions around the new EU AI Act:
Back story behind the final compromise on foundation models, and the chosen thresholds for a higher regulatory burden Interplay between AI models and AI systems The “open source” differentiator How and why the AI Act overlaps with the GDPR, copyright law or product liability laws Impact of the Data Act on the development of AI References:
The EU AI Act (EU Commission’s proposal) Dragos Tudorache (EU Parliament’s official website) -
Dr Augustine Fou: Dismantling marketing attribution, ad fraud controls and the business case for third party cookies
Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies.
With Dr. Fou we will aim to answer the following questions:
Does programmatic advertising have to be necessarily bad for privacy? Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls? Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes? References:
Dr Augustine Fou’s recent articles Dr. Augustine Fou: How to optimize towards humans and not just away from fraud (LinkedIn) Fou Analytics Sergio Maldonado: “Analytics CEO makes a passionate case against marketing attribution” (Chief Marketing Technologist, Scott Brinker) -
Stefan Filipović: Young DPOs - Challenges and Opportunities
Stefan Filipović is a privacy lawyer that began his career at the outset of GDPR enforcement in 2018. Throughout the years, he has built his expertise by working at a law firm focusing on IP and privacy, at a university as a researcher investigating legal challenges in regulating AI-based technology, and as a privacy officer and a counsel for a few Norwegian companies. Today he is a DPO at reMarkable.
For several years, he also volunteered at ICANN, and for a period of time, at NIST’s privacy workforce.
Beyond his focus on privacy compliance, he maintains a strong passion for information security, computer science, and risk management, as well as corporate governance and finance.
References:
Stefan Filipović on LinkedIn Black Box Thinking (Matthew Syed) Privacy is hard and seven other myths (Jaap-Henk Hoepman)