Casual fans come and go. But converts stick with you — and spread the word. The trick is knowing how — and WHEN — to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded — especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers — in their flagship fitness studio, in their stores, and on their at-home bikes — the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver). Read a transcript of this episode: https://mastersofscale.com/john-foley/ Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX