In the latest episode of Matrix Moments, Sudipto Sannigrahi, and Anurag Srivastava, delve deeper into the existing B2B landscape and cover why Matrix Partners continues to be bullish on the segment and the fundamentals that make a good B2B business This episode covers: 1. Is B2B still an attractive segment to build in 2. Fundamentals of a good B2B business 3. Sustainable, defensible moats in a good B2B business 4. Pitfalls for B2B founders to be aware of in their 10 – infinity journey 5. Importance of good corporate governance Traditionally centered on distribution, B2B investments are now shifting toward core IP-led manufacturing. We consider ourselves fortunate to witness the inner workings of a diverse range of B2B businesses, spanning from well-established companies like OfBusiness, FarMart, Captain Fresh, and VEGROW to upcoming innovative product companies like ZippMat, XIMKART, and bijnis among others.