When it comes to start-up fundraising these days, new records seem to be broken practically every quarter. But few digital sectors are booming as much as the business of money known as fintech. Globally, the industry raised more than $90 billion in funding in the first three quarters of this year, almost double the pace in 2020, with 42 new fintech unicorns minted in the third quarter alone. Helping fuel this massive growth is the desire of so many different kinds of companies to be a fintech player, to one degree or another. As Arik Shtilman, the co-founder and CEO of Israeli fintech unicorn Rapyd, explains on today’s episode, companies “understand that the way to monetize on the relationships that they have with their customers is through payments.” Shtilman, a serial entrepreneur, founded the global fintech-as-a-service platform provider to make it relatively easy and simple for any digital business to do embed a wide array of financial services into their offerings.