When to Upend the Status Quo?: #6
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Description
The default effect is a strategy used in marketing with great success. It is very human to go with the 'status quo'. There is a natural brain benefit, because all of these little decisions can results in mental/decision fatigue. In investing it maybe necessary to overcome the default by reconstructing the entire portfolio, to reconsider the current stance and possibly make changes. Opting out or making a new decision is fatiguing, but going with the status quo can have a nefarious effect.
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