Selection Bias can keep us hunting for what is most present on our mind, Waldo or the new Toyota we are planning to buy. Once we have committed to a decision we will see that specific brand everywhere. We are experiencing selection bias. Our brain is guiding us to what is most present on our minds. “The Invisible Gorilla” book by C. Chabris and D. Simons explores this famous experiment on how your mind actually works - our intuition can deceive us. https://www.amazon.com/Invisible-Gorilla-Other-Intuitions-Deceive-ebook/dp/B0036S4EYQ - BUY BOOK “Understanding Behavioral BIA$” http://amzn.to/2XHtsOE | by hosts of Mental Models Podcast: Dr. Daniel Krawczyk & George Baxter, JD, CFA. Behavioral finance advice and solutions. The sales of the book support the Mental Models Podcast directly! Positive reviews on Amazon increase the likelihood that others will become aware if the book “Understanding Behavioral Bia$”. VIDEO of "Understanding Behavioral Bia$" https://www.fox4news.com/video/655696 This book will help you overcome the biases that are keeping you from investment success! Authored by Daniel Krawczyk, Ph.D. & George Baxter, JD, CFA your hosts of Mental models Podcast. Published by Business Expert Press Behavioral Finance Book AVAILABLE NOW ON AMAZON http://amzn.to/2XHtsOE Do you want strategies to make better financial decisions? Do you need a translational guide to Thinking Fast and Slow? Do you want to be a better investor and earn more money? If you said yes to any or all of the above questions then this book is for you! #UnderstandingBehavioralBias. #mentalModels