Analogies help our brains understand a current event often using a past event, but with our brain filling in unknown gaps and creating possible dangerous inferences. Comparisons between the flue, N1H1, SARS, 1918 flu or even 9/11 are likely dangerous for understanding how society and investments will be impacted. Current events are different than past events. Analogies start forming from a ‘target analogy’, such as a believed equivalent past event, then our brains begin a mapping process from ‘source analogy’. Interested in learning more about investing, analogies, YOUR #Brain, and how we think to improve your financial gain in the market, read the five star reviewed book “Understanding Behavioral Bia$” amzn.to/2XHtsOE #learn Researchers Dr. Krawczyk has worked with in the filed analogy include Dr. Keith Holyoak http://reasoninglab.psych.ucla.edu/KeithHolyoak.html and Dr. John Hummel https://psychology.illinois.edu/directory/profile/jehummel