Our basic human values drive us and drives up our oxytocin levels in our brain. Provided are applied examples of values in the investing world. We consider the basic human values by Shalom Schwartz tying together and the interesting relationships among the different values.We talk conservatism, openness to change, benevolence, universalism, achievement, and power. We discuss how these values are embedded and carried out within the networks of our brain. The pie chart of basic human values theory by Shalom Schwartz, will help you navigate Episode #51 and Episode #47: "Mental Models: Motivations That Drive You Part 1“. Listen here on the Mental Models Podcast website: https://www.mentalmodelspodcast.com/post/motivations-that-drive-you-basic-human-values-47. Interested in more on this topic and learning about your brain Buy“Understanding Behavioral Bia$” to learn more about overcoming biases that are keeping you from investment success! http://amzn.to/2XHtsOE LINKS: Mental Models: Motivations That Drive You: Basic Human Values-Part 1 #47 listen on Apple Podcast https://podcasts.apple.com/us/podcast/mental-models-motivations-that-drive-you-our-basic/id1458795155?i=1000468730689 Mental Models Podcast Episode #2 "Value Drives our Lives! Your Brain Response to Value and Investing" listen on Apple Podcast https://podcasts.apple.com/us/podcast/value-drives-our-lives-your-brains-response-to-value/id1458795155?i=1000434905197 or SoundCloud https://soundcloud.com/user-682136294/2-value-drives-our-lives-your-brains-response-to-value-how-it-affects-our-investing-lives Mental Models: "Inside Bill's Brain: Decoding Bill Gates": #28 listen on Apple Podcast https://podcasts.apple.com/us/podcast/mental-models-inside-bills-brain-decoding-bill-gates-28/id1458795155?i=1000453548100 Teed, A. R., Rakic, J., Mark, D., & Krawczyk, D. C. (2019). Relative activation patterns associated with self-transcendent and self-enhancement core values: An fMRI study of basic human values theory concepts in males. Social Neuroscience, 25,1-14. https://www.tandfonline.com/doi/abs/10.1080/17470919.2019.1598893 Wealth of Nations by Adam Smith. https://en.wikipedia.org/wiki/The_Wealth_of_Nations Jane Goodall: https://en.wikipedia.org/wiki/Jane_Goodall #mentalModels #MentalModelsPodcast #UnderstandingBehavioralBias #Bias #DecisionMaking