What is the psychology of HOW Disney stock is traded due to #COVID-19? Disney provides ‘top notch escapism’ via multiple arms of the corporation. Additionally, psychology of Disney power is the ‘autobiographical memories’ associated with the Disney ears, Walt Disney himself, and the Disney Park experience. The stock will likely ride the COVID_19 wave despite, at least 50% of their operations having been impacted by COVID-19. Disney stock has held up; trading from about $150 to about $120. Fortunately, Disney has the ‘Castle in the sky’ AKA Disney Plus. Disney Plus is providing Disney stock with the illusion of doing well. Disney plus may become more habit forming during the pandemic or more people will buy Disney Plus for greater variety with more family time at home. For now, Disney Plus is not enriching Disney stock value, but the illusion of the ‘castle in the sky’ is likely keeping the stock stable. The recent reopening of Disney World in Florida has surely added to the stabilization of Disney stock. Due to these psychological factors we are cautiously optimistic, that the future for Disney stock looks rosy…also, when companies have a draw down they proactively make transitions to improve product and strengthen stock value in the future. In Chineses the symbol for crisis is the same for opportunity. What opportunities will the stock market provide? Listen to Mental Models Podcast show #60 to learn more about stock opportunities (coming soon). Stay safe and healthy out there! For more on best investing strategies, avoiding bias and learning about your brain BUY 5 star reviewed book “Understanding Behavioral Bia$” on Amazon - link here: http://amzn.to/2XHtsOE Links: Bob Igor CEO of Disney retires when stock was at $125. https://www.nytimes.com/2020/02/25/business/media/bob-iger-disney-ceo.html Disney Stock Price https://www.marketwatch.com/investing/stock/dis Autobiographical Memory https://en.wikipedia.org/wiki/Autobiographical_memory