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LiSTNR
Mi3 Audio Edition
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Ratings & Reviews
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4.6 stars from 35 ratings
Convoluted Garbage
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“The amount of useless, agenda driven dross that has crept into this otherwise respectful podcast, is staggering. What a shame. I respect the host, and this podcast. Not the muppets that are showcased.”
SommerCohen via Apple Podcasts ·
Australia ·
05/03/22
“This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.”
Channelzero Mikey via Apple Podcasts ·
Australia ·
07/05/19
Recent Episodes
The B2B world is a market where you don't call customers, customers call you - although it’s the opposite of widespread B2B marketing assumptions and practice today. A B2B awakening is underway as business marketers see increasing evidence that an under-investment in B2B brand work leads to a sea...
Published 11/11/24
Published 11/11/24
SCA in March launched three big tech bets for its LiSTNR master app – a customer data platform (CDP), customer-specific data matching clean rooms and dynamic creative optimisation. The bets are paying off and SCA is no longer reliant on third party data sources. Execs say the platform and its...
Published 11/07/24
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