Indie media: Advertising scale and consolidation at odds with

Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?

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The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market. See omnystudio.com/listener for privacy information.

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Mi3 Audio Edition

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