Going for gold: VOZ faces first test with Tokyo Olympics. Seven says advertisers cannot afford to underestimate its impact; Suncorp CMO eyes real-time results; OMG’s Horgan says it fundamentally alters planning
Listen now
Description
After years in development, the first weekly top line consolidated VOZ market reports land 22 July. On July 23, Tokyo will host the Opening Ceremony of the Olympic Games. For 17 days, Seven says it will reach nine in 10 Australian homes. Suncorp CMO Mim Haysom spies a huge opportunity for Olympics sponsor AAMI to test the new linear and digital TV measurement service – and bespoke creative – in real time. Seven is also using Adgile Media for real time tracking. Kurt Burnette, Seven’s Chief Revenue Officer, says early data shows major advertiser gains. “We’ve seen that 18-24 adds 15 per cent incremental reach, and 25-39, 11-12 per cent. We’ve seen those good percentage numbers… there’s no set path for this.” OMG CEO Peter Horgan says it will fundamentally change the data underpinning TV planning. See omnystudio.com/listener for privacy information.
More Episodes
Most publishers are winding down print operations. David Jones is ramping up – since launching a print magazine five years ago it has seen consistent double-digit growth across each of its digital channels. “The customer is overwhelmed with choice,” David Jones Marketing Communications General...
Published 09/16/21
Launched by a former stockbroker and Booktopia’s CTO, Australian fintech Superhero has ripped up the start-up playbook and powered to massive growth off the back of out of home and TV. “To create big impact and really reach scale, brand awareness and credibility, fast... digital just is not going...
Published 09/13/21
Australia’s streaming market is already crowded. There are only so many people who can sign up to Netflix, Stan, Prime, Binge, Kayo and the rest. That’s before you get to affordability issues – and the audiences for advertisers have been dwindling. Enter AVOD: advertising-based video on demand,...
Published 09/09/21