In this episode, we discuss how brands are finding ways to connect with consumers authentically, using AI technology as customer service, the future of PR and social media, the state of journalism & possible antidotes, turning ADHD into a super-power, and what all the technology we have in the palm of our hands means for society as fast forward into the future.   My guest today is Peter Shankman, an entrepreneur, best selling author, and thought-after keynote speaker.  Previously, he ran Geek Factory PR and is the founder of Help a Reporter Out (HARO), an incredibly successful resource that connects journalists with sources.   Shankman currently leads the ShankMinds Breakthrough Network, which is an online mastermind of thought leaders and business experts, and he hosts a popular podcast on ADHD called Faster Than Normal. The podcast focuses on how ADHD can be used as a gift or superpower rather than a hinderance.   Some of Peter’s Customer Service and Social Media clients have included  Walt Disney World, Sheraton, American Express, Sprint, United Airlines, The US Department of Defense, Snapple, and even NASA.  VIDEO VERSION: https://www.youtube.com/watch?v=OU72Qf6lbyc About the Podcast: MIND THE FUTURE is a podcast series that asks guests from the world of art, science, and technology to predict how what they do and love will look like as we fast forward into the future. The podcast is hosted by Katherine Brodsky. As a journalist, she has served as a correspondent for VARIETY since 2011, and have also covered primarily film/TV, tech, and travel for publications like THE WASHINGTON POST, THE GUARDIAN, ESQUIRE, MASHABLE, ENTERTAINMENT WEEKLY, VULTURE, NEW YORK MAGAZINE, CNN, USA TODAY, THE INDEPENDENT — and even PLAYBOY MAGAZINE (which you definitely read for the stories)! She has conducted hundreds of interviews with some of the most fascinating subjects including Oscar, Emmy, Pulitzer, Tony, Nobel prize winner—and even spies! Follow her on Twitter @mysteriouskat